According to research from the World Economic Forum, people bought 60 per cent more garments in 2014 than in 2000, yet only kept them for half as long as regular fashion seasons dictate.
A 2019 State of Fashion report discovered that one in three British women considered their clothes ‘old’ after only wearing them once or twice. The report also revealed that one in seven young women think that being photographed in the same outfit twice was committing a fashion faux-pas.
With the UK dumping more than 206 tonnes of textiles a year into landfills, buying fewer high-quality clothes has now become the trend to help reduce our impact on the environment.
Reuse and repair the clothes you have
While it is now becoming more popular for people to buy fewer clothes and be more sustainable, this has also led to a rise in demand for clothing repairs and alterations services. This is because if a piece of inexpensive fashion clothing got damaged, it was customary just to throw it away.
These days, people are more focused on making the most of what they already have in their wardrobe, so if a favourite shirt got an accidental tear, they are now getting the damage expertly repaired instead of throwing it out.
The American Dry Cleaning Company in Baker Street offer a garment repair service. Over the past couple of years, we have seen a considerable rise in demand for our repair services.
Our customers now realise that by repairing a favourite piece of clothing they can keep their wardrobe looking stylish and fresh without replacing a damaged item.
Creating a capsule wardrobe
We are also noticing that our customers are bringing in the same outfits for our dry cleaning services and asking for them to be altered to fit with our clothing alteration services if they lose or gain weight.
More people are becoming fans of the capsule wardrobe where you have several neutral coloured pieces that can be used repeatedly as a base, such as a good quality suit, a couple of flattering skirts or smart trousers that can seamlessly go from office to a night out.
Once perfected, a capsule wardrobe will allow you to look effortlessly stylish no matter what the occasion, and it will save you a lot of money in the long run.
Should your suit cuff get a tear or your trouser hem gets caught on your heels, you can bring the damaged piece into our Baker Street branch for our clothing repair team to take a look at.
We will assess the damage and tell you if it is repairable. In most cases, it will be, and our highly experienced repair team will be happy to explain how we will repair it if you are interested to know-how.
Don’t leave your damaged clothing items at the back of your wardrobe – bring them into our team at 201 Baker Street, NW1 6UY, so we can get them repaired for you in no time at all!