For a clean print out, it is important to choose the right paper as it impacts the final product. Especially, when you are in printing business or if your work includes more documentation, printing paper becomes an indispensable commodity.

However, with so many paper variations available in the market, it usually becomes difficult to find the right one. This is where these key paper characteristics can help you make the right purchase.

• Weight: One of the important attributes of a printer paper is its thickness and weight. The thickness of the paper is measured in grams and the standard weight of a normal printing paper is 90 grams. Where heavy papers are used for professional purposes like reports, projects, resumes and more, the lighter weight papers are used for informal purposes. However, choosing a heavy paper ensures more durability of documents and gives a sharp look for presentations or meetings.

• Brightness of the Paper: The paper brightness depends on the industry you are dealing with and it largely impacts the readability factor. The brighter paper showcases ink colors in a vibrant manner and hence, the font and designs appear more attractive while a darker paper can be used for the images which have muted tones or muddy colors. Brighter papers are mainly used in Advertising or Fine Arts industry where sharp colors, fonts, and designs are everything.

• Coating: Printer Papers come in two forms—Coated and Uncoated. While some uncoated printer papers are left raw, the rest of the papers are coated with a specialized polymer layer. The coated papers are used for printing catalogues, art books, graphic novels and magazines due to their high resolution. On the other hand, uncoated papers are used in letterheads, books, envelopes and notepads because they have a rough surface and add a good level of sophistication.

• Opacity: Opacity can be defined as the property of the paper that can obstruct the external light. Depending on your needs, you have to choose a translucent or opaque printing paper. However, selecting a printing paper with high opacity is preferable when designs or font includes solid color and heavy coverage since they prevent dark images to appear through a page.

So choosing the right paper for your project is important as it will render more clarity to your presentation. For this, you can check out 123ink printer paper deals to get the best quality papers at absolutely affordable rates.