Well, diamonds maybe forever, but the diamond market surely isn’t. All across the supply chain of mined diamonds, the sales are falling drastically low. What’s more, saddening is the fact that the sales of polished and rough diamonds would experience a steep fall in the future. The only positive in the diamond jewellery sector is the branded luxury sector.
This sector is all set to grow at an impressive rate. There are inevitable disruptions which continue to plague the diamond industry. One of the most significant disruptions is the advent of realistic fake diamonds. The Luxuria jewellery brand says in this article that artificial diamonds would be the new normal among millennials.
Disruptions in the Mined-Diamond Industry
The three most significant factors of disruption in the mined diamond industry are online sales, artificial diamonds and awareness on sustainability. In case the disruption emanated from online sales only, the industry would have aligned its strategies accordingly.
But the other two factors of disruption are entirely new, and hence the industry is taking time to strategize. Modern-day consumers demand corporate social responsibility and environmental stability in every process of the supply chain. Despite the efforts from big diamond miners and producers to communicate eco-friendly mining techniques, buyers do not believe them.
Fake Diamonds- The Real Challenge to Natural Diamonds
Traditional jewellers are increasingly adapting to the sale of artificial diamonds. Besides being affordable, realistic fake diamond jewellery items are visually stunning. Also, note that they possess the same chemical and optical properties as natural diamonds. Even the realistic fake diamonds are finding popularity in engagement rings are wedding ornaments.
While buying realistic fake diamond rings and ornaments, always visit trusted stores. There are higher chances of replacement in case of defects when you buy from trusted stores.